For too long, marketers have been applying older marketing practices to new digital shopping experiences. Patience for dated and overly obvious segmentation techniques is severely waning. Revenue and brand reputation are at stake. Today's digital customer should feel like their online engagement with your brand is natural, pain free, and even special. This whitepaper will arm you with tips on how to adjust your strategy according to the new rules of True Personalization.
What you will learn:
How to avoid "False Personalization" and the customer pullback that results.
How true personalization can raise engagement by 85%.
Why eCommerce Brands are seeing a 13-46% uptick in revenue from Personalization.