The eCommerce Personalization playbook has been dramatically rewritten. Leaders like Disney, Uniqlo, and Converse are ahead of the game, but many retailers are still behind. This guide lays out what eCommerce professionals need to know.
Key take aways include:
Side by side, real life examples of how both legacy and modern Personalization respond to shoppers (page 4)
Traits of a successful modern Personalization platform (page 7)