2015 Retail Personalization Report

An Industry Comparison on Personalization Among IR100 Retailers
Despite data showing personalization is a major priority for retailers, Retail Systems Research (RSR)'s analysis of IR100 retailers’ eCommerce channels indicates otherwise.

Key findings include:

  • 85% treat return shoppers the same as first time visitors
  • 52% do not tailor content according to desktop, tablet or smartphone
  • 74% have no memory of past products browsed by users during previous visits

 

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