2020 Annual eCommerce Personalization Report

eCommerce leaders now consider personalization a critical cornerstone of their business and technology strategy to build and enhance customer relationships. 


98% of respondents agree eCommerce personalization is important for driving engagement among customers. 

We partnered with WBR Insights, a leading retail market research firm, to conduct an in-depth survey into eCommerce personalization from 165+ marketing and digital commerce leaders across North America.

Through this industry report, you can understand the key challenges and trends occurring in the market as digital commerce practitioners evaluate, and apply personalization technologies to your business.


In this report, you'll learn key insights on: 

  • The Top eCommerce Technology Initiatives

  • The Importance of eCommerce Personalization for Driving Engagement 

  • The Importance of Personalization Capabilities 

  • eCommerce Personalization Metrics

  • The Power of a Unified eCommerce Personalization Platform

2020 Annual eCommerce Personalization Report

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