2021 Holiday Trends Report

Get the insight that matters

US marketers recognize the urgency for their brands to connect with consumers and maximize the opportunities the 2021 holiday shopping season will bring.

Our research conducted with Advanis reveals what 400 US marketers are planning this year as we drive toward a vital time for many businesses:

  • Why a tough past year now means 41% of US marketers feel the holiday season is make or break for their businesses
  • Why only 60% of US marketers expect to offer a Black Friday offer

  • The key to creating experiences that consumers want, wherever they happen

About our research

We partnered with Advanis to conduct research in leading markets across the world. More than 14,000 consumers across 14 countries and regions gave us their views on a wide range of issues, covering their plans for the 2021 holiday season and how their attitudes have been shaped by the events of the past 18 months. Research was carried out between June and August 2021.

2021 Holiday Trends Report


By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy, which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore’s Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand.