Don't take our word for it... 

Read what 451 Research has to say about Reflektion


Reflektion’s AI and analytics updates aim to elevate personalized customer engagement 

451 Research is a global research and advisory firm focused on generating data-driven insight that empowers technology and service providers, IT leaders and financial professionals to capitalize on their market opportunity.

Read the '451 Take' on Reflektion's:

  • Strategy

  • Product

  • Competition 

  • Full SWOT Analysis

Reflektion’s AI-enabled personalization platform weighs both the ‘what’ and ‘why’ equally, giving a more complete picture for its machine-learning algorithms to work with. This includes the ability to recognize patterns, comprehend intent, predict, problem solve, identify actions and make decisions, which can result in creating a more immersive shopping experience.

Sheryl Kingstone, 451 Research
Research Vice President & General Manager


Sheryl Kingstone

Research Vice President & General Manager - VOCUL | Toronto, ON


Sheryl Kingstone leads 451 Research’s coverage for Customer Experience & Commerce, which covers the many aspects of how customer experience is a catalyst for digital transformation. She oversees the company’s coverage of a variety of customer experience software markets spanning ad tech, marketing, sales, commerce and service. 

As a recognized thought leader with over 25 years of experience in the customer experience technologies, Kingstone was awarded the CRM Influential Leaders Award and was also the first female to be inducted in the CRM Hall of Fame. She is also an advisor to a variety of organizations and a judge for many annual awards. She has extensive speaking experience at conferences and seminars, is quoted in many business and industry journals and provides notable consulting experience with Fortune 1000 companies. View recent research from Kingstone.


Michael Barry

Research Associate | Boston, MA


Michael Barry is a Research Associate at 451 Research.  Prior to joining 451 Research, Michael worked as a copy editor at Analog Devices, Inc., working on various forms of sales and marketing collateral. He is a graduate of Westfield State University, where he earned a Bachelor of Arts in English with a concentration in writing. View recent research from Barry.