Modern AI technologies and access to extraordinary volumes of customer engagement data have provided retailers opportunities to target shoppers with powerful personalized experiences.
Join Reflektion and guest speaker, Forrester Principal Analyst, James McCormick as they discuss:
ML techniques and risks for experience optimization
Technologies and approaches needed to deliver personalization at scale for retailers
The road to competing on experiences with AI
James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally
transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps.
His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; keynoting at industry events; and maintaining a role of key market influences in his field.
Rui is the Director of Product Management at Reflektion and has 10+ years of experience in social listening, business intelligence, search and social advertising. He has worked with a variety of industry-leading firms in the B2B and B2C spaces including Meltwater and Marin Software, and Disney.